Digital Marketing Case Study For "Austral Constructions"

About Austral Constructions

Company Overview

Name :

Austral Constructions Pty Ltd

Location :

Adelaide, SA

Primary Services :

Granny Flats Design & Build, Home Extensions, Home Renovations

Target Audience :

Homeowners and property developers

The Story Begins

How It Sarted

When we got in touch with Tony from Austral Constructions, he told us about his difficulties finding suitable jobs, even using Yellowpages and Hipages. We researched the top online marketing platforms for builders in Adelaide and developed a digital marketing strategy that will help him get a strong return on investment. This involved a detailed analysis of competitors and keywords.

Advertising Objectives :

Implemented Strategies :

Website Re-Design:

Redesigned the 10-years old website. Included better UI/UX features, call-to-action buttons, a responsive layout, and a more professional look.
Improved loading speed by 70%, better customer engagement, and quality score on Google Ads leading to a 30% increase in organic traffic.
On-Page and technical S.E.O. features included resulting in improvements in S.E.O. rankings

Content Marketing :

Detailed analysis about the industry and the related queries that are searched on the internet. Use of the best online marketing analytics softwares
Developed a blog featuring industry insights, construction tips, and case studies of past projects.
Achieved outcomes like improved S.E.O. results and a 35% increase in website engagement and a 60% increase in leads from organic search.

Paid Advertising :

Detailed analysis about related keywords, average no. of searches per month, C.P.C & more
Launched targeted Google Ads and Facebook Ads campaigns focused on specific demographics. Daily tweaks & maintenance. Implementation of necessary changes when required.
Achieved a click-through rate (CTR) of of an average 17%, resulting in 120% more leads compared to the previous quarter.

Google My Business Optimization:

Overall Results:

Overall leads increased by 75% over 6 months.
Organic traffic grew by 80%, with a notable increase in average session duration.
Generated a lot of quality leads and contacts, which showed special interest in hiring Austral Constructions for their home building requirements. Saved a lot of time and effort that was previously spent on lead-selling directories where one lead was shared with many competitors from the same area, hence making it difficult to get a job out of it.